Podcasting
“Isn’t podcasting just music and news?”
 Combining the benefits of digital media production with the mobility and ease-of-use of portable digital devices (such as the Apple iPod, or MP3 Players by Rio, Creative or iRiver), podcasting is quickly gaining popularity as a highly cost-efficient way of distributing audio and video files to
business audiences.
And, why not? In today’s fast-paced and increasingly mobile healthcare business world, podcasts allow users to create their own “media experience,” viewing files on their computers or uploading to their mobile device of choice for learning on the go. Best of all, as new data becomes available, new podcasts can be uploaded to users’ computers nearly instantaneously—keeping your audiences on the leading edge.
Podcasts from Creative MediaWorks are great outlets for:
- Lecture series
- CME credit programs
- Investigator meetings
- Sales representative training
Full Service Podcast Production
Turn to Creative MediaWorks for fully integrated podcast production, including:
-
Conversion of existing media. We’ll transfer your current video or audio files into podcast-compatible files (including content transcripts), ready for mastering, posting or further editing.
- Audio recording. Need to start from scratch? We’ll make it easy, recording your presenter or physician in our “virtual studio” from anywhere in the world.
- Video production. CMW handles everything from a simple one-camera interview or meeting “documentary” to a professionally directed multi-camera shoot on a custom-built soundstage.
- Background music. Whether stock music or original score, we’ll create a customized music track that truly complements your program.
- Professional voice-over. We’ll help you select from a variety of professional voice talents to give your program just the atmosphere that it needs. Leave it all to us or join us in the studio—even listen live/interact over the phone—to make sure the narrator captures the essence of your message and brand.
- RSS feeds. Once your podcast files are ready, we’ll program the metadata into RSS feeds so your content can reach users throughout the world for download into their mobile devices.
- Customized podcast websites. Let Creative MediaWorks take it the “last mile,” building and hosting your finished files on our site—or setting up your own dedicated, branded hosting site where your clients and physicians can download and subscribe to your podcasts.
Listen To Our Podcast Samples Now*
*To fully experience the Creative MediaWorks podcast demo, please follow these instructions:
- Make sure you have Apple iTunes 6 (or greater) installed on your computer. If you do not have iTunes 6, visit http://www.apple.com/itunes/download
to download and install the application. The download is free.
- Open iTunes. You should automatically see an iTunes shortcut icon on your desktop. If not, open via C:/Program Files/iTunes on your computer.
- Click the menu item Advanced > Subscribe to Podcast.
- A pop-up window will open. Enter the following address: http://www.creativemediaworks.com/podcast
- Click the OK button. The first podcast clip should start to load automatically.
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