It’s official—online rich media has come into its own. According to eMarketer, ad spending on the internet will pass the $36 billion mark by 2011—over $6 billion of which will be spent in rich, “TV-style” ads.*
Whether you have a new drug, existing formulation, labeling update or a new indication, the internet is a great place to get the word out. But, how will you take your banners from invasive…to informative? Leverage the knowledge, creativity, and experience of Creative MediaWorks to transform your message into a dynamic, eye-catching, functional Flash banner. Interactive rich media ads from CMW allow viewers to interact directly with the banner or view additional information—like Important Safety Information, data-rich microsites or even coupons—right at their fingertips.
Using whatever system you or your media buyers choose (DoubleClick/DartMotif or PointRoll), CMW banners will use animation, audio, narration and video to stand—and pull—high above the rest!*Source: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=56141