Category Archive: Graphic Design

eBooks

eBook

An eBook probably isn’t the first thing that comes to mind when you think about product promotion or sales detailing. But for launch-critical items like product monographs, annotated PIs or key studies, an eBook can be a fast, easy way to deliver digital assets to sales reps, speakers and KOLs that they can use while messaging and promotional materials are still working their way through the system.
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Setting Up Design Files for Large Format Printing

Large Format PrinterHas your large format printer ever told you your images needed to be 300 DPI or they would be pixelated? Here’s what that means and a few other key items to consider when submitting design files to your large format printer.

Designing to Scale

To reduce errors and simplify the printing process, it is best to set your file up at full size. But all graphic design programs have size limits. InDesign’s maximum dimensions are 216 inches (18 feet); Illustrator’s are 227.5 inches (19 feet) and PowerPoint’s are 56 inches (4.5 feet). If your final output size is larger than the maximum dimensions of your design program, you will need to design your file at a percentage of the final print size -either 25%, 50% or 75%. The percentage you use depends on the final size. Your printer will scale the file proportionately larger to meet the final print size. Communicate your scale and print size with your printer to avoid any oversight. Here’s how to make sure that scale does not affect the clarity of your images.

Images

There are two types of images – raster and vector. Raster images are made up of pixels. These are tiny squares that you can see if you zoom in close enough. Pixelation is the term used to describe the blurriness of a raster image when it is viewed at too high a magnification. Some raster file formats include: JPG, GIF and TIFF. Raster images are not ideal for large format print pieces, especially if you are designing at a percentage of the final print piece. Because of the pixels, raster images can blur – depending on the resolution – when scaled up.

Vector images, such as EPS and AI are the preferred image for large format printing. Vector images use mathematical calculations that form lines and shapes from one point to another. Vector images don’t pixelate because the equation recalculates to accommodate zoom. So vector images are unlimited in their scalability.

Resolution

Another criterion your large format printer may specify is your image resolution. Dots per Inch (DPI) are the number of individual dots that can be placed in a line within the span of 1 inch. Pixels per Inch (PPI) is the same measurement but is used in reference to raster images. It is recommended that all images be 300 DPI at the final size of the piece. While 150 DPI can work for some large format pieces, 300 DPI is the recommended image size. This doesn’t mean you can not include images that are lower DPI. Just be sure to let your printer know so they can make recommendations to optimize print quality.

Check back in a few weeks for important information about bleed, trim size and color builds for large format printing.

Creative MediaWorks offers custom web development, graphic design and print solutions to the Life Science industry and their agencies with a focus on quality, deadline and accuracy.  We achieve our quality standards through defined workflow processes, direct access to on-staff project talent and proofreading and quality assurance expertise, backed by an uncompromising commitment to the most responsive customer service in the business. For more information, visit our website www.CreativeMediaWorks.com.

PowerPoint vs. InDesign for Scientific Poster Layout

Scientific Poster Layout: InDesign or PowerPoint?We understand the lure of using PowerPoint for scientific poster layout. When it comes to content development, PowerPoint is versatile and easy to use. But PowerPoint slides are meant to be projected on screen, not printed on a piece of fabric or laminated paper. To get the best results when laying out your scientific posters, here are a few reasons why you’re better off using a layout program like InDesign.

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Logo Design Tips for Life Science Event Branding

Thinking about unique custom logo design for your next life science event?

Creative-Stylish-Logo-2Custom event branding reinforces messaging at every event touch point from the evite to the evaluation form. A custom logo design and unified templates for slide presentations, signage and event collateral increase memorability and message recall.

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Event Collateral Branding and Design

We know that pressing timelines and constantly evolving program details don’t always leave room for custom event collateral branding and design for life science events.

But did you know that a unique logo has been shown to increase memorability and message recall? And the use of unified design templates for slides, signage and collateral pull messaging through every attendee touch point at events.

Make your event unforgettable with custom event collateral branding and design.

Our services include:

  • Unique logos and taglines
  • Eye-catching color schemes and professional font recommendations
  • Unified templates for signage, presentations slides, welcome packets and more
  • The highest quality paper, glosses and finishing

 

Creative MediaWorks is known for delivering the highest quality event collateral with unfailing attention to details and deadlines. Last minute changes to attendee lists, constantly changing agendas, complicated shipping paperwork – no problem. We worry about the details so you don’t have to. 

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4 Key Components of a Winning PowerPoint Template

powerpoint

PowerPoint templates are designed to make your life easier. But if you overlook your template setup, you can be looking at inconsistencies and mistakes that will add time to your project, causing you major frustration. Here are some things you can prepare for to avoid a snowball effect.

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The 6 Major Components of Graphic Design

Graphic-Design-Blog-GraphicThe primary objective of graphic design is communication. Whether it’s the latest scientific data about your research or your recommendations for next year’s marketing plan, there is a clear, defined process for communicating through graphic design. That process is built on the following 6 components:

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5 easy ways to turn your corporate newsletter into a must read

NewsletterA corporate newsletter can be the perfect top-down strategy to reinforce company values with the people who are living and communicating them every day. But in some cases, it can be more difficult to get your employees to read your newsletter than getting a perfect stranger to open your marketing eblast!

With 50% of the human brain dedicated to visual functions, creative design can be a powerful tool in attracting readers and keeping them coming back issue after issue. Since corporate newsletters are internal initiatives, we understand you may want to keep costs and resources to a minimum. Here are 5 tactics that are sure to increase engagement not cost!

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Does Your Logo Stand on its Own?

blog_logosThere are many myths behind the Apple logo. Some say it represents the story of Alan Turing, a mathematician who pioneered artificial intelligence during the Second World War. Others say it’s a nod to Sir Isaac Newton. Apple’s been pretty evasive on providing a definitive answer over the years. Why shouldn’t they be? It’s kept people talking about their brand for over 30 years!

Getting people talking is a definite sign that your logo is working for you. But the primary objective is that it stands on its own. As the symbol of your brand, your logo should be unique, versatile and enduring. You should like it just as much in 10 years as you do today.

If you need a logo (or plan on re-branding) – Start by asking yourself these 3 questions:

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Adobe Acrobat Clinic

Adobe Acrobat is essential to the content review process. Since PDFs can be viewed on most devices without disrupting formatting, fonts or images, they have become the industry standard for file sharing.

Unfortunately, the same features that make Adobe Acrobat a premier program for document sharing also make it difficult for content developers to manipulate documents on the fly. If you’ve ever needed to watermark a file at the last minute to make a regulatory review deadline, you understand where we’re coming from. Here are some tricks that may help you:

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