Category Archive: Large Format and Digital Printing

How to Create an Effective Wayfinding Strategy

Directional Signage

A good wayfinding strategy sets the pace of your entire event. You didn’t think directional signage was that important, did you? A thoughtfully designed wayfinding strategy attracts attention and generates excitement, helping attendees make a critical mind shift from an exhausting day of travel or congress networking to being 100% focused on your program or event. Click here to read more »

Setting Up Design Files for Large Format Printing

Large Format PrinterHas your large format printer ever told you your images needed to be 300 DPI or they would be pixelated? Here’s what that means and a few other key items to consider when submitting design files to your large format printer.

Designing to Scale

To reduce errors and simplify the printing process, it is best to set your file up at full size. But all graphic design programs have size limits. InDesign’s maximum dimensions are 216 inches (18 feet); Illustrator’s are 227.5 inches (19 feet) and PowerPoint’s are 56 inches (4.5 feet). If your final output size is larger than the maximum dimensions of your design program, you will need to design your file at a percentage of the final print size -either 25%, 50% or 75%. The percentage you use depends on the final size. Your printer will scale the file proportionately larger to meet the final print size. Communicate your scale and print size with your printer to avoid any oversight. Here’s how to make sure that scale does not affect the clarity of your images.

Images

There are two types of images – raster and vector. Raster images are made up of pixels. These are tiny squares that you can see if you zoom in close enough. Pixelation is the term used to describe the blurriness of a raster image when it is viewed at too high a magnification. Some raster file formats include: JPG, GIF and TIFF. Raster images are not ideal for large format print pieces, especially if you are designing at a percentage of the final print piece. Because of the pixels, raster images can blur – depending on the resolution – when scaled up.

Vector images, such as EPS and AI are the preferred image for large format printing. Vector images use mathematical calculations that form lines and shapes from one point to another. Vector images don’t pixelate because the equation recalculates to accommodate zoom. So vector images are unlimited in their scalability.

Resolution

Another criterion your large format printer may specify is your image resolution. Dots per Inch (DPI) are the number of individual dots that can be placed in a line within the span of 1 inch. Pixels per Inch (PPI) is the same measurement but is used in reference to raster images. It is recommended that all images be 300 DPI at the final size of the piece. While 150 DPI can work for some large format pieces, 300 DPI is the recommended image size. This doesn’t mean you can not include images that are lower DPI. Just be sure to let your printer know so they can make recommendations to optimize print quality.

Check back in a few weeks for important information about bleed, trim size and color builds for large format printing.

Creative MediaWorks offers custom web development, graphic design and print solutions to the Life Science industry and their agencies with a focus on quality, deadline and accuracy.  We achieve our quality standards through defined workflow processes, direct access to on-staff project talent and proofreading and quality assurance expertise, backed by an uncompromising commitment to the most responsive customer service in the business. For more information, visit our website www.CreativeMediaWorks.com.

How to Select a Large Format Printing Media for Your Scientific Poster

Large format mediaThere are a number of large format printing medias for scientific posters. Your selection depends on more than your budget. Some other factors to consider include: Click here to read more »

Digital or Offset Printing? When it Comes to Short Run Printing, Is That the Question?

Our clients are forever asking us which is better – digital printing or offset? The answer often depends on what printer you ask.  That’s because most printers have a vested interest in the response. A valued print and production partner will tell you that you’re asking the wrong question. The question is not “which is better”, but “what is your objective”. Click here to read more »

5 Ways to Incorporate Social Media Into Your Event Signage

Social-Media-Icons

The latest digital platforms add a whole new dimension to event signage. Where we used to be limited to banners, handouts, and name badges we now have web resources and social media platforms to drive attendance and promote our events. Here are just some of the ways you can take advantage of the latest technology to increase the impact of your next program and extend its reach.

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Make Your Next Meeting a Green Meeting

Reduce. Reuse. Recycle. As experts in the digital printing business, we’ve been living the three R’s for years. Recent client requests have shown us that we’re all stepping up our game to meet the challenges of producing more by using less. There’s no difference when it comes to meeting signage. With the latest trends in inks, printers, materials and digital technology, there are plenty of ways to reduce your carbon footprint without breaking the bank. Here are some of our suggestions. Click here to read more »

Putting Your Meeting Signage to Work

Putting Your Meeting Signage to WorkIf you ask us, signage and directionals are an integral component of your speaker program. After a long day on the conference floor, your attendees are rushed, tired and-more often than not- a little lost. Your out-of-the-box thinking can mean the difference between a rushed, late, and frustrated attendee and one that is impressed, refreshed and ready to contribute. Here’s how you can use signage and directionals to set the stage for your next program.

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Is Print Still in the Mix?

Print and Digital

Did you attend any digital conferences in 2013?

We’re sure you did. And We’re sure that every presenter was discussing the latest and greatest way to digitally connect with your audience. Its true- the possibilities of multimedia are endless. But digital is only one aspect of a successful multichannel marketing campaign. The other has been around for literally thousands of years.

That’s right, folks—print is here to stay. It’s not a matter of print vs digital. You should be using both channels cohesively to ensure that you are reaching every touch point in your marketing cycle. For instance, digital media gets a high reach, but it won’t help you when you meet a potential customer face-to-face. A well-designed print brochure will do the selling, freeing you up to spend those precious few minutes making a personal connection with your new customer.

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