Category Archive: Scientific Posters

The Newer, Better Scientific Poster

The Newer, Better Scientific Poster

We can help you create the perfect poster for your next scientific conference.

There, front and center, is the main “finding” of this blog post. Forgetting facts and figures, text blocks and tech specs, that’s what you need to take away. It’s a bit like the popping subject line of a good email, or the “tell me about yourself” of a winning job interview. Except when a scientific poster is concerned, it could be the difference between discovery and discouragement.

At least that’s the argument from Mike Morrison, who made a video on a topic that’s gaining a lot of traction in the scientific community: a complete redesign of the typical scientific poster. One that significantly reduces the amount of content — fearless in the face of negative space — to highlight a key takeaway, in order to maximize a viewer’s engagement with the poster by not drowning their eyes in dense, busy information.

“Every field in science uses the same, old, wall-of-text poster design,” Morrison writes. “If we can improve the knowledge transfer efficiency of that design by even a little bit, it could have massive ripple effects on all of science.”

It’s a compelling argument, and one that we at CMW, as expert designers with years of experience in this specific field, are paying attention to. It’s yet to be seen whether or not this new design will accomplish its goal. We think there may be a happy medium between stark minimalism and crowded chaos. And either way, we want to help you if you think this is an idea worth trying for your or your client’s next conference.

Scientific posters are one of the niche, specialized services we provide because we know the particular style and requirements of the project. So as leaders in scientific poster design who have been evolving along with the industry for decades, we’re qualified to apply these daunting new ideas to the work we provide. We’re qualified to do it for you.

Although this concept is about poster design, it’s driven by content. If you have your research, your information, and a central message to drive, we do the rest. We want to get as much of your pertinent information into these posters as we can while streamlining and economizing its actual presentation to hopefully create this newer, better poster design.

We at CMW are excited by developments like this in a field; it’s an opportunity to grow, to improve, to experiment. We also know that you and your clients are always looking for innovative ways to do what you’ve always done. If this new poster design is something you want to try, come to us. To many, the alien idea may seem risky and intimidating. But if you know what you’re doing, taking a chance can be taking a step in a bold, rewarding new direction. We have the talent to do it right. 

Your knowledge is worth sharing; let’s share it the best we can.

Mike Morrison – Michigan State University Graduate School

Scientific Poster Production – Communicating With Your Designer

Have you ever found yourself sending a poster to your designer and they come back with questions? You know – the kind of questions that seemed obvious to you but needed answering before the project can even begin – delaying the production of your poster!

Communicating ALL the necessary specs for poster production is essential to receiving the right product the first time.

We’ve found that there are a few consistent questions that need to be answered to produce your poster the right way the first time. Save time and streamline communication with your graphic designer by downloading the tool here and make your production communication faster, smoother and more satisfying!

Click here to download the Scientific Posters Specifications Sheet.

TRENDS in Disseminating Info at Scientific Congresses

One of the key objectives when it comes to the world of research is the effective sharing and of scientific information at a congress or conference. This is especially true when the focus is the academic or professional presentation of research information. The quality of the presentation will differentiate you from others – even the smallest differences could get you more of the attention you desire for your research.

As the spring scientific poster congress season is here we wanted to share our found trends as we helped our clients disseminate information at the live congresses throughout the years.

Here they are – and please reply with any you’ve seen that have impressed you:

Emerging trends:

  1. Pocket-sized booklets: if you have multiple posters at one meeting, layout the posters into a pocket-sized piece where the attendees can have the posters all in one book.
  2. QR code handouts: if you have multiple posters at one meeting, place the titles and QR codes on a 8.5” x 11” paper for access to all of your posters.
  3. Pocket-sized schedule of events: If you have a lot going on at the event, create a guide to help guide people where you want them to go.
  4. QR codes with advanced landing pages: Add video to your poster when accessed on a personal device.
  5. Augmented Reality: bring your posters to life. AR is not just for fun and games. AR will let someone viewing your content engage with it in real time – getting more and deeper information. Of course, this requires more work in development, but it can be impressive when done right.

Traditional methods that are still effective:

  1. Flat or double-sided handouts: allows the viewer to take home and study the poster.
  2. 8.5” x 11” abstract only handouts: a short effective read for the viewer
  3. Fabric media: easiest way to transport a poster – less hassle and still an aesthetically pleasing showcase.
  4. ePoster repositories: keep all the posters and oral presentations ever given in one place. This allows you to make your content experience deeper and can also more easily give you a headstart on next year’s work.

The truth is that so long as there are live conferences and congresses, you have to give special attention to how you present your research to peer and potential partners. At Creative MediaWorks, we have been staying on the cutting edge for our clients for over 2 decades. Learn more about our Scientific Poster programs.

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Keys to Success: CMW’s Guide to Scientific Poster Media Options

Chicago, IL – 2016 ASCO Annual Meeting – General views during Gastrointestinal (Colorectal) Cancer Poster Session at the American Society of Clinical Oncology (ASCO) Annual Meeting. (Credit: © ASCO/Zach Boyden-Holmes 2016)

Hey! It’s CMW again. We want to tell you about one of the many services we offer for our clients — and pass on this list to help you take full advantage of that service in whatever way best suits your project What are we talking about? Scientific posters.

We know how important a high-quality scientific poster is: the accuracy of specific data, effective communication of important information, a balance between stylish and educational. But what a lot of people don’t even think about is one of the most basic components of the poster: what’s it made of? There are a lot of questions coupled with that: Where will your poster be featured? What kinds of conditions and transportation will it need to withstand? What are the most important visual elements of your poster that need to pop? You’ve got answers, we’ve got options. From glare, to durability, to coloring, picking the right printing for your poster is what makes it a poster — not just a piece of wallpaper.

We know needs differ from project to project, and you need to be able to tailor that.

When printing your scientific poster there are a number of material options; download this Media List, and it will explain the high-quality media offered by Creative MediaWorks.

Scientific Poster Review – Simplified

Congratulations, your abstract has been accepted! You are ready to translate those results into a scientific poster to captivate and inform your peers. Your complex statistical results are carefully translated into a concise format with charts, tables, and bulleted text to your relay findings and results. Your vision and efforts are transformed into a poster that will generate discussion, additional interest and allow you to disseminate the content of your study. And now the review process begins! Click here to read more »

Video Abstracts

As life science associations and journal publications seek to increase their digital channels, we wanted to take a look at the value of video as a medium for abstracts. Are video abstracts helpful? Or are they just another way of using technology for technology’s sake?

Click here to read more »

Using ePosters to Increase Your Reach

ePostersAn increasing number of life science associations are using eposters for digital scientific poster sessions. Eposter platforms increase the value of congresses for attendees, scientific poster presenters and the associations themselves.

There are countless eposter platforms on the market and associations are using them in different ways. Some associations are designating an onsite area at their congress for presenters to display their eposters on monitors. Other associations are using web-based platforms to archive the eposters in an online library that’s accessible to congress attendees and other key opinion leaders for up to one year or more.

Key features can include pan, zoom, keyword search, video or audio. Some eposter platforms are more robust with interactive features that enable presenters to engage with online visitors via email or chat. This affords presenters time and focus they may not have had during the live scientific poster sessions. So they can more effectively engage their audience and solicit feedback.

In most cases, submitting an eposter is as easy as converting the design files to a single-page, high-resolution PDF. When video and audio are offered, PowerPoint files are usually required. Be sure to get specifications from the association that is holding the congress prior to doing any design work. When dealing with strict congress deadlines and tight turnaround times you don’t want any surprises!

When contacting the association to confirm their eposter specifications, you (or your creative vendor) should ask the following questions:

Click here to read more »

Setting Up Design Files for Large Format Printing

Large Format PrinterHas your large format printer ever told you your images needed to be 300 DPI or they would be pixelated? Here’s what that means and a few other key items to consider when submitting design files to your large format printer.

Designing to Scale

To reduce errors and simplify the printing process, it is best to set your file up at full size. But all graphic design programs have size limits. InDesign’s maximum dimensions are 216 inches (18 feet); Illustrator’s are 227.5 inches (19 feet) and PowerPoint’s are 56 inches (4.5 feet). If your final output size is larger than the maximum dimensions of your design program, you will need to design your file at a percentage of the final print size -either 25%, 50% or 75%. The percentage you use depends on the final size. Your printer will scale the file proportionately larger to meet the final print size. Communicate your scale and print size with your printer to avoid any oversight. Here’s how to make sure that scale does not affect the clarity of your images.


There are two types of images – raster and vector. Raster images are made up of pixels. These are tiny squares that you can see if you zoom in close enough. Pixelation is the term used to describe the blurriness of a raster image when it is viewed at too high a magnification. Some raster file formats include: JPG, GIF and TIFF. Raster images are not ideal for large format print pieces, especially if you are designing at a percentage of the final print piece. Because of the pixels, raster images can blur – depending on the resolution – when scaled up.

Vector images, such as EPS and AI are the preferred image for large format printing. Vector images use mathematical calculations that form lines and shapes from one point to another. Vector images don’t pixelate because the equation recalculates to accommodate zoom. So vector images are unlimited in their scalability.


Another criterion your large format printer may specify is your image resolution. Dots per Inch (DPI) are the number of individual dots that can be placed in a line within the span of 1 inch. Pixels per Inch (PPI) is the same measurement but is used in reference to raster images. It is recommended that all images be 300 DPI at the final size of the piece. While 150 DPI can work for some large format pieces, 300 DPI is the recommended image size. This doesn’t mean you can not include images that are lower DPI. Just be sure to let your printer know so they can make recommendations to optimize print quality.

Check back in a few weeks for important information about bleed, trim size and color builds for large format printing.

Creative MediaWorks offers custom web development, graphic design and print solutions to the Life Science industry and their agencies with a focus on quality, deadline and accuracy.  We achieve our quality standards through defined workflow processes, direct access to on-staff project talent and proofreading and quality assurance expertise, backed by an uncompromising commitment to the most responsive customer service in the business. For more information, visit our website

PowerPoint vs. InDesign for Scientific Poster Layout

Scientific Poster Layout: InDesign or PowerPoint?We understand the lure of using PowerPoint for scientific poster layout. When it comes to content development, PowerPoint is versatile and easy to use. But PowerPoint slides are meant to be projected on screen, not printed on a piece of fabric or laminated paper. To get the best results when laying out your scientific posters, here are a few reasons why you’re better off using a layout program like InDesign.

Click here to read more »

Maximizing eLearning UX


There’s no question that e-learning requires a specific expertise. Regulatory requirements and SCORM standards make it a complicated world to navigate. But standard web design principles still apply. If you want your e-learning to get results, it needs to be user-friendly, device agnostic, and engaging.

There are two software platforms that can help you attain these goals. Adobe Captivate and Articulate Storyline. Both companies have just launched updates. Here’s a quick rundown of what’s new and how they stack up.

Click here to read more »

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