Category Archive: Slide Presentations

Your Wish List, Our Command: 24 Questions for Your PowerPoint Template

One of the many specialized services we provide here at CMW is designing PowerPoint templates. If you’ve worked with us on a PowerPoint project before, you know how our attention to detail, consistency, and tastefulness create streamlined and organized presentations. And if you haven’t — we’d love to help!

But as much as our extensive graphic and online experience in design and layout make us the perfect people for the job, each individual project is different — each one has its own requirements, specifications, and challenges to meet (you can count on that customized, personal service!). And that means that one of the most critical pieces of the process is communication.

We’ve discussed on the blog before how important communication is. In “You Don’t Know What You Don’t Know”, we pointed out the simple idea that if a client hasn’t communicated a need, or the supplier hasn’t asked — it won’t be in the final product, because you don’t know what you don’t know. Then, step one of the LEAD Quality Process model was LISTEN — listen to a client’s needs. Communicate!

Communication becomes even trickier when working with a client who is servicing another client. We’ve experienced this with our PowerPoint template service. We need as much information as possible to ensure a completely satisfying product — but without direct communication, details might get lost in the shuffle — and that is a sacrifice of quality.

But fear not! CMW is and has always been about solutions. We have design solutions for you — and we have the solutions to the challenges we come across in our own process, always evolving and improving. That’s the idea behind our PowerPoint Template Design Questions, a comprehensive list that a client can fill out, or have their client fill out — to convey their precise vision. A wish list, if you will. Take a look! 

  1. What is the primary purpose of this template design?
  2. What is the key message that you want to communicate to the viewer?
  3. Will this template be used for one or multiple presentations?
  4. Who is/are the presentation(s) directed to?
  5. When you envision the template, what do you see?
  6. What feelings or specific keywords would you use to describe your visions?
  7. Is there something you’d like to base the look off of?
    • Style-guide, website, drug logo, corporate logo, current branding, area of disease, science site of disease, MOA, existing artwork, new artwork, other
  8. What type of template is required?
    • Corporate, clinical, professional, cutting-edge, scientific, marketing, high design, sales, other
  9. What are your strengths as an organization?
  10. What is your company / the drug’s image?
  11. What image would you like to portray?
    • Clinical, classical, technical, sophisticated, fun, other
  12. What kind of look do you prefer?
    • Feminine, techy, iconic, bold, masculine, edgy, other
  13. Are there specific images you would like incorporated into the design?
  14. Do you have any color preferences? What you’d like to see used / what colors should not be used?
  15. Can you provide samples of what you dislike?
    • Previously used PowerPoint template, websites, brochures, ads, etc.
  16. Can you share up to 5 images/themes that you like or “Inspire” you when you think of what you want this template to be)?
  17. What logo(s) should appear in the design, if any?
  18. Are there any corporate guidelines or restrictions that apply?
  19. Would you prefer a light or dark background?
  20. Will you require a meeting theme slide, walk-in slide or special title slide(s)?
  21. Can you provide a rough draft of the presentation content?
  22. We will do both widescreen, 4:3, or both?
  23. How will this presentation be viewed? Large screen, laptop, iPad?
  24. What will the content consist of? Text heavy? Charts? Or more open, lighter content?

Click here to get the downloadable PDF.

We are confident that a specific and thorough list like this will create much stronger and clearer communication between client and supplier, and vastly improve the quality of a final PowerPoint product. We want (and you want from your client) as much to work from as can be provided — because that means the final product will meet every last satisfaction! These questions, when answered in full, can cover all the bases — and make that happen.
So the next time you or your client is in need of the perfect PowerPoint template — call CMW, and we’ll get the process started with these questions. Communication is key. We want to listen to you! Your wish list is our command.

Speaker Program Challenges, Speaking Tips

On Your Mark, Get Set, Present (Well!)

Speaker Program Challenges, Speaking Tips
There are a few challenges that speakers face when executing speaker programs.

Some strategies that can be applied to anyone preparing for a speaking engagement include improving the educational value of the session you are holding as well as performing as an effective speaker.

Here are some general tips that you can apply to improve your performance in front of a crowd.

Engaging the audience is done best with your body language and communication. PowerPoint slides should be used minimally for emphasis of key information and diagrams, and should not be overly packed with information. Asking questions of the audience can inspire participation, even if those questions are rhetorical.

Regardless of how comfortable you are on a topic, practice really does make perfect. It is the only surefire way to be sure you have your timing and material down pat. There are all sorts of takes on how long a person should spend getting comfortable with a slide, but a good frame of reference is to be able to speak to each slide for one minute. What it takes to do that may be up to an hour of practice per slide. Don’t be discouraged. If you’re speaking on a topic that you may revisit and speak to multiple times, this effort will be well worth your while.

Keep in mind, there are minor things that you can avoid that will keep your presentation on track. Transitions between slides are important. Having clever verbiage to get you from slide to slide will put you in an excellent position to continue with your deck without fail. Be ready for the audience’s mood. Having a strong comfort with your material should allow you to shift according to your audience’s response. This is important, while your deck may work in all instances, the way you work with it may need to be flexible. The better you know your material, the easier it will be to shift with your audience’s response.

The up front effort with your preparation goes a long way. Practice in front of your peers when you feel ready to present. See how your content flows by testing it in front of people who understand your topic and work through the feedback.

Try these tips before giving your next presentation. Pulling off an engaging and effective presentation doesn’t have to be difficult – we’ve all seen a performance that missed the mark, but simple steps to prepare your script and iron out your material and slides make all the difference. Break a leg!

Keys to Success: PowerPoints that REALLY Communicate!

Hey! It’s CMW here again, and we want to share another sheet we’ve created to help you improve your process. PowerPoint presentations are something we see so often here at CMW, and we know that each one has important specifications that need to be taken into account. Luckily for you, we’ve put them all in one place!

Much like a great logo, or a eye-catching email, your PowerPoint presentation needs to stand out among the others — because it communicates something important. Its design, slide size, transitions, animations ˆ and more – are all considerations to keep in mind when crafting your perfect presentation. A boring PowerPoint risks losing interest. Even worse, a confusing PowerPoint risks miscommunicating essential ideas. What if you only have so much time to brief a group on an important project with a narrow deadline, and the requirements were lost in translation? This simple sheet of elements for your slick and effective PowerPoint presentation will bypass all of those costly problems.

Don’t overlook the small stuff; take a minute to thoroughly review your presentation so you won’t regret it later when it’s too late. This checklist includes critical details that can be used to streamline project details, reduce back-and-forth communication and help ensure your project is completed perfectly the first time.

4 Key Components of a Winning PowerPoint Template


PowerPoint templates are designed to make your life easier. But if you overlook your template setup, you can be looking at inconsistencies and mistakes that will add time to your project, causing you major frustration. Here are some things you can prepare for to avoid a snowball effect.

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The 10/20/30 Rule of Presentation Design


The former chief evangelist for Apple, Guy Kawasaki was charged with converting users to Apple products. This was not an easy task before iPhones were invented.  Now with 42% of the smartphone market share, I think we can all agree that Apple has an astounding conversion rate. What makes Guy such an amazing evangelist? In one word…emotion. Guy positions his products as a cause, making users feel that they need to have them. In his own words, “A product or service, no matter how great, is a collection of parts or snippets of code. A ‘cause’,  by contrast, changes lives. It’s not enough to make a great product or service—you also need to position it and explain it as a way to improve lives.”

As a master communicator, Guy has a lot to say on the topic of presentation design. In 2005, he introduced the 10/20/30 rule. The rule advises to use less slides, less words, and less copy. Today, it is an industry standard for content gurus who strive to make a lasting impression through the power of presentation design. In using less, presenters are forced to understand their key points more and to communicate them better.

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An Introduction to PowerPoint on the iPad

PowerPoint iPad

Office for the iPad just recently hit 27 million downloads. Those are impressive numbers; but what do users think of the application? We at CMW have concluded that while Word and Excel hit the mark, PowerPoint has a ways to go before it catches up to Keynote. But it’s a good first effort. Here’s what we like so far.

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How to Creative an Infographic Without Losing Your Info


Infographics are the latest hot ticket item in content marketing. But they are far from being a new concept. Any graphic illustration used to convey a complex idea or large set of data or statistics is considered an infographic. This can include: scientific figures, drug delivery mechanism diagrams and chemical reaction illustrations. Infographics are used for everything from mapping a bus route to reporting the local weather. They are one of the most effective…and popular methods of communication. Click here to read more »

Keynote vs. Powerpoint

Keynote vs. PowerPoint

These days, presentations seem to focus more on impact and less on content. Industry leaders like Guy Kawasaki and Sheryl Sandberg have picked up where Steve Jobs left off. They’ve paved the way for groundbreaking thinking when it comes to energizing your audience with thought-provoking design. But those of us in the healthcare and medical communications world work under a different set of expectations.

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