Graphic-Design-Blog-GraphicThe primary objective of graphic design is communication. Whether it’s the latest scientific data about your research or your recommendations for next year’s marketing plan, there is a clear, defined process for communicating through graphic design. That process is built on the following 6 components:

  1. Balance – The arrangement of elements on the page based on their weight
  2. Proximity – The distance between components on a page that suggests some sort of relationship and tells the eye where to go next
  3. Alignment  –  The arrangement of graphics and text that affects readability.
  4. Repetition/ Consistency  – The uniformity of headers, graphics, bullet points or text establishes expectations for your viewers enhances readability
  5. Contrast – Differentiation of  elements
  6. White Space – a little breathing room goes a long way when it comes to recognition and legibility

Of course, there are no rules that say you have to use these components in a certain way.  A skilled graphic designer knows how to challenge expectations to have more impact. They’ll place elements out of balance to create tension or use unexpected alignment to make certain components stand out to strike the perfect balance between organization and dramatic effect.

Visit the Creative MediaWorks blog for more information about other graphic design techniques, including font, color and layout.

Creative MediaWorks offers custom web development, graphic design and print solutions to the Life Science industry and their agencies with a focus on quality, deadline and accuracy.  We achieve our quality standards through defined workflow processes, direct access to on-staff project talent, proofreading and quality assurance expertise backed by an uncompromising commitment to the most responsive customer service in the business. For more information, visit our website www.CreativeMediaWorks.com.

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