blog_logosThere are many myths behind the Apple logo. Some say it represents the story of Alan Turing, a mathematician who pioneered artificial intelligence during the Second World War. Others say it’s a nod to Sir Isaac Newton. Apple’s been pretty evasive on providing a definitive answer over the years. Why shouldn’t they be? It’s kept people talking about their brand for over 30 years!

Getting people talking is a definite sign that your logo is working for you. But the primary objective is that it stands on its own. As the symbol of your brand, your logo should be unique, versatile and enduring. You should like it just as much in 10 years as you do today.

If you need a logo (or plan on re-branding) – Start by asking yourself these 3 questions:

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