An Introduction to Responsive Email Design

Don’t Let Your Email Design Cost You Valuable Subscribers

responsive-emailGreat email content can only get you so far without smart design and good programming. 80% of readers delete emails that don’t function properly on their mobile devices. 30% of those people will unsubscribe to those email campaigns altogether. And that’s before they’ve even read one word.

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Boost Email Conversion Rates With Your Next eBlast Campaign

5 ways to effectively use images in email

eBlast Design and Production

When it comes to emails, IMAGE = SUCCESS. A strong, compelling image immediately gets your reader asking Who, What, and Why. That’s why most email experts recommend putting the image first –in the top half of your email. Your audience will be hooked before they’ve even read one line of copy. Talk about working smarter not harder! But a poorly designed or improperly coded image can do more than just chase your readers away. (Think spam folders and broken dreams.) Here are a few tips to help you strike the perfect balance in your next eBlast campaign.

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7 Building Blocks to Email Marketing Success

emailFeeling overwhelmed with your email campaign? Not getting the engagement you’re looking for? With all the email applications, personal settings, firewalls, anti-virus programs and spam filters out there, sending even the most basic email can be a lot trickier than it looks. Here are 7 core building blocks to email marketing success.

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