Your font selection is one of few opportunities in your design to really express yourself and what your company stands for. It can relay a sense of humor, show off your highest level of professionalism, or show your audience that you’re a creative powerhouse.

So the first step in font selection is to define your brand’s personality. With virtually millions of fonts to choose from, having a clear identity will help you sift through all of them and choose the one that works best. Once you’ve taken that step, here are some simple guidelines to guide you through the rest of the process. Read More »