The 10/20/30 Rule of Presentation Design

10-20-30

The former chief evangelist for Apple, Guy Kawasaki was charged with converting users to Apple products. This was not an easy task before iPhones were invented.  Now with 42% of the smartphone market share, I think we can all agree that Apple has an astounding conversion rate. What makes Guy such an amazing evangelist? In one word…emotion. Guy positions his products as a cause, making users feel that they need to have them. In his own words, “A product or service, no matter how great, is a collection of parts or snippets of code. A ‘cause’,  by contrast, changes lives. It’s not enough to make a great product or service—you also need to position it and explain it as a way to improve lives.”

As a master communicator, Guy has a lot to say on the topic of presentation design. In 2005, he introduced the 10/20/30 rule. The rule advises to use less slides, less words, and less copy. Today, it is an industry standard for content gurus who strive to make a lasting impression through the power of presentation design. In using less, presenters are forced to understand their key points more and to communicate them better.

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Keynote vs. Powerpoint

Is there really a winner?

Keynote vs. PowerPoint

These days, presentations seem to focus more on impact and less on content. Industry leaders like Guy Kawasaki and Sheryl Sandberg have picked up where Steve Jobs left off. They’ve paved the way for groundbreaking thinking when it comes to energizing your audience with thought-provoking design. But those of us in the healthcare and medical communications world work under a different set of expectations.

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