For all the innovators out there asking themselves “what’s next in web design”, parallax scrolling could be the answer. It’s a new technique where content moves at different speeds on the screen while the user scrolls.



Here are a few examples:

The concept behind parallax scrolling is psychological. It’s a form of interactive storytelling that places control of the story in the user’s hands and plays on their curiosity. With each scroll, the story builds, compelling them to complete the interaction, which – if you are smart – will end with your call to action.

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