An Introduction to Responsive Email Design

Don’t Let Your Email Design Cost You Valuable Subscribers

responsive-emailGreat email content can only get you so far without smart design and good programming. 80% of readers delete emails that don’t function properly on their mobile devices. 30% of those people will unsubscribe to those email campaigns altogether. And that’s before they’ve even read one word.

Read More »

A Closer Look at Responsive Web Design

CSS and Media Queries

Responsive-Design2

A few weeks ago, we published a blog entry about responsive web design. If you missed it, click here to get caught up. Of course there’s so much to talk about when it comes to web development’s definitive answer to device-agnostic programming! We couldn’t fit it all in one blog entry. Today’s entry dives a little deeper into CSS and Media Queries- the backbone of responsive programming.

Most people equate mobile development with HTML5. But CSS and media queries are what makes mobile development the efficiency powerhouse it is today. HTML was never intended to be used to recognize different aspects of a document like headers, footers, or paragraphs. When tags and color attributes were added to the HTML 3.2 specification, the programming process became unwieldy.

Read More »

An Introduction to Responsive Design

Providing The Same User Experience on Any Device

In 2013, CreativeMediaWorks.com was viewed from over 60 different kinds of mobile device. Have you checked your analytics lately? Studies conducted this year show that 90% of people use multiple devices to accomplish one goal. In fact, it’s been predicted that by next year there will be more mobile devices on the earth than people. And no one screen size has more than 20% of the market share.

How do you provide the same user experience to every device?

The answer used to be to create a mobile version of your desktop site. With mobile technology growing faster than we could keep up, the mobile website was a swift response to a rapid paradigm shift. It was a huge step toward a device-agnostic world. But with the mobile site only displaying 50% of the desktop content, it was not the final step. There was still room for improvement.

Read More »

Copyright © 2018 Creative MediaWorks, Inc.