Create Compelling Video Abstracts

In a Cost-Effective Way!

Your scientific study is perfectly written and complete. With complex subject matter and extensive information included in the printed abstract, expand your reach and showcase it with a video. The goal – to be engaging while increasing the visibility of an author, their work, and to enhance the user’s experience. Take your study, compress the content into a short video, and make it accessible in a format that will expand your reach by putting it on a homepage, YouTube or anywhere on the web.

While the luxury of hiring a fancy video crew and shoot on location would be marvelous, it isn’t necessary to break the bank to create a fascinating product that hits home and effectively gets your message across. Read More »

Video Abstracts

Bring your abstract to life!

As life science associations and journal publications seek to increase their digital channels, we wanted to take a look at the value of video as a medium for abstracts. Are video abstracts helpful? Or are they just another way of using technology for technology’s sake?

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Is Your Healthcare Video Multitasking?

How to increase your video reach

video-in-monitorHealthcare videos are a vital tool in pharmaceutical marketing. They are a great way to show your audience why you do what you do. But if they’re not seen by the right people, then you won’t have much success. Unfortunately, the strict regulations of the pharmaceutical healthcare industry can make distribution a challenge. Here are a few tools that will increase your reach while maintaining compliance.

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Using Video to Engage the Life Science Market

Video-Production

Video has become a fundamental component of any results-oriented marketing strategy. It engages viewers through action and emotion to get results. With technological challenges like bandwidth and load time far behind us, there’s nothing stopping video from becoming the #1 marketing tool.

The numbers don’t lie. Every minute, over 100 hours of video are uploaded to YouTube. Web pages with video now appear in 70% of the top 100 search result listings on Google. They are 50 times more likely to show up on the first page of a Google search index than text. One billion unique YouTube visitors per month are watching over 6 billion hours of video.

Here are 5 ways you can use video to increase audience engagement in the healthcare market.

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