2016 Website Development Trends

Functionality Meets Design

website development

For the past few years, website development has been focused on functionality and compatibility to accommodate the ever-growing number of mobile devices flooding the market. But now that mobile has leveled out, website development has shifted focus from functionality to user experience.
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Whitespace in Web Design

Creating a Better User Experience

Whitespace in web designIn web design, whitespace refers to the empty space around text, columns and images. This standard web design technique adds composition to web pages.

When we design websites for our clients, we rely heavily on whitespace for clean, uncluttered designs. Especially when developing complex event registration websites or Speaker/KOL portals where user experience has a huge influence on the outcome of the site.
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Thinking About Creating A Website? Start Here

You'll need to know a thing or two about the website design comp

website-compMany would say the most critical aspect of website development is the programming. However, we feel the website design comp deserves equal attention. The website design comp is the blueprint of your website. It’s mission critical to get it approved before any programming begins. Otherwise, it can impact cost and timing.

When it comes to the review of the website design comp, we recommend following a clearly documented process. You can streamline this process, by breaking it into the following parts:

  • Clearly identify your objectives at the onset of the project

  • Include the right reviewers

  • Use a documented process for collecting feedback and communicating it to your web partner

  • Establish clear timing expectations

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What’s Next in Web Design?

Parallax Scrolling


For all the innovators out there asking themselves “what’s next in web design”, parallax scrolling could be the answer. It’s a new technique where content moves at different speeds on the screen while the user scrolls.



Here are a few examples:



The concept behind parallax scrolling is psychological. It’s a form of interactive storytelling that places control of the story in the user’s hands and plays on their curiosity. With each scroll, the story builds, compelling them to complete the interaction, which – if you are smart – will end with your call to action.

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Web Design vs. Graphic Design

What are the differences?

webDesignVSgraphicDesignCreative MediaWorks is a full-service graphics and multimedia provider. We provide concise digital design and expert programming services. However, as an agency partner, we need to be flexible in the way we work. Our clients’ requests range from ground up design and programming to just programming and implementation. We have clients who prefer to use their graphics departments for the design phase of their web projects. Why not? Their designers are most familiar with their creative standards and guidelines. We’re happy to work this way. But it’s important to understand the differences between digital and graphic design. If you’re a graphic designer who spans both print and digital mediums, here are some things to keep in mind.

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A Closer Look at Responsive Web Design

CSS and Media Queries


A few weeks ago, we published a blog entry about responsive web design. If you missed it, click here to get caught up. Of course there’s so much to talk about when it comes to web development’s definitive answer to device-agnostic programming! We couldn’t fit it all in one blog entry. Today’s entry dives a little deeper into CSS and Media Queries- the backbone of responsive programming.

Most people equate mobile development with HTML5. But CSS and media queries are what makes mobile development the efficiency powerhouse it is today. HTML was never intended to be used to recognize different aspects of a document like headers, footers, or paragraphs. When tags and color attributes were added to the HTML 3.2 specification, the programming process became unwieldy.

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An Introduction to Responsive Design

Providing The Same User Experience on Any Device

In 2013, CreativeMediaWorks.com was viewed from over 60 different kinds of mobile device. Have you checked your analytics lately? Studies conducted this year show that 90% of people use multiple devices to accomplish one goal. In fact, it’s been predicted that by next year there will be more mobile devices on the earth than people. And no one screen size has more than 20% of the market share.

How do you provide the same user experience to every device?

The answer used to be to create a mobile version of your desktop site. With mobile technology growing faster than we could keep up, the mobile website was a swift response to a rapid paradigm shift. It was a huge step toward a device-agnostic world. But with the mobile site only displaying 50% of the desktop content, it was not the final step. There was still room for improvement.

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