5 Ways to Incorporate Social Media Into Your Event Signage
The latest digital platforms add a whole new dimension to event signage. Where we used to be limited to banners, handouts, and name badges we now have web resources and social media platforms to drive attendance and promote our events. Here are just some of the ways you can take advantage of the latest technology to increase the impact of your next program and extend its reach.
1. Increase your following
As the FDA defines parameters around social media, an increasing number of life science professionals are slowly getting used to the idea. They’re finding scientific congresses and speaker programs a great vehicle to build their following. Attract the right followers by including Twitter handles and LinkedIn and Facebook company page addresses on meeting signage. Use QR codes wherever you can to make it easy for audience members to access online resources right from their phones
2. Use congress resources to reduce internal spend
Most congresses offer an event app with a map of the congress floor and other valuable tools. Some congresses even provide QR codes for presenters that link to an online library of ePosters. What resources is your next congress offering? Find out ahead of time so you can promote them on your signage and leverage them as value adds for your attendees.
3. Add a personal touch
Pictures and videos are the quickest hit to personalizing your program. Use Flickr and YouTube to archive images from your event. Worried about compliance? YouTube videos can be embedded right in your website where you can control access.
4. Leverage your attendees for promotion
Identify prospective attendees and send an e-blast prior to your next event that encourages them to check with Foursquare and Swarm at your booth, presentation or poster. There’s no greater promotion than word of mouth. Foursquare takes it from mouth to smartphone! It’s fast, it’s easy and it puts the promotion of your event in the hands of your attendees.
5. Make downloading resources easy
QR codes are a great way to drive attendance to your booth or scientific poster. Try creating a QR code scavenger hunt by printing a series of QR codes on directional signage that’s placed strategically throughout the congress. Attendees collect points and win a prize when they get to your booth or poster.
We recommend creating a microsite that links to your QR code and includes additional resources like your scientific poster narrated by the key author to highlight the important data points.
Social media strategies are most successful when you have the web assets to back them up. Any websites you link to should incorporate responsive design since they will most likely be viewed on a tablet or smartphone. If you have any questions, we’re always just a phone call or an email away!
Creative MediaWorks is a full-service web and graphic design agency. We have over 25 years of experience supporting the life sciences industry with innovative, cutting-edge web services and creative graphic design, including: eLearning, KOL and speaker portals, event registration websites, scientific posters, slide presentations, and meeting collateral. To learn more about our company, visit our website creativemediaworks.com
If you have any questions or have a specific project in mind that you would like to discuss, call (800) 737-1123 or email us at info@creativemediaworks.com
