How to Set up a Google Analytics Report
Content Performance
The content metrics in your Google Analytics report are used to track significant interactions like page views, time-on-page and bounce rate. They can be accessed by clicking Behavior then Site Content.
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All Pages – pages visited most. Increase conversion by placing a Call-to-Action (CTA) on these pages
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Landing Pages – pages used to enter a website. Play up these pages for search engine optimization
- Exit Pages – the last pages visited before leaving a website. Improve these pages to increase session duration
Technology
Browser compatibility and responsive design are critical to user experience and site adoption. The Technology menu under Audience provide a real-world snapshot your users’ technology.
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Browsers – click on Technology, then Browser
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Screens (desktops, mobile devices and tablets) – click on Mobile, then Overview
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Devices (device, manufacturer and version) – click on Device
Goal Tracking
Conversion refers to the completion of an event. Google Analytics calls these events “Goals”. To track a specific goal, you’ll need a unique webpage that’s specific to its completion. For example, to track the number of evaluation forms submitted on your event registration website, you’ll need a webpage that indicates the form has been submitted, like a pop up thanking the user for their feedback. Once the user clicks submit and that page pops up, the interaction becomes a goal conversion.
For step-by-step instructions to set up a goal, click here.
Google Analytics provides invaluable insights you can use to maintain a relevant, user-friendly website. Not a developer? Use a professional to get you started. Once your dashboard is set up and your tracking codes are in place, you’ll be able to run and analyze reports on your own like a pro!
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