What’s Next in Web Design?
For all the innovators out there asking themselves “what’s next in web design”, parallax scrolling could be the answer. It’s a new technique where content moves at different speeds on the screen while the user scrolls.
Here are a few examples:
http://discover.store.sony.com/be-moved/
The concept behind parallax scrolling is psychological. It’s a form of interactive storytelling that places control of the story in the user’s hands and plays on their curiosity. With each scroll, the story builds, compelling them to complete the interaction, which – if you are smart – will end with your call to action.
Some things to consider:
- Load time can be longer than other websites due to the weight of the graphics. Studies show that 40% of people abandon a website if it takes more than 3 seconds to load, so this can be a problem if the website graphics are not optimized.
- Parallax scrolling can be incompatible with some mobile platforms. However, if you are designing responsively, this shouldn’t be a problem. Parallax scrolling can easily be disabled when the site is viewed on a mobile device.
- The basis of parallax scrolling is the use of a single web page. You can imagine the toll this takes on SEO. Most experts recommend using a hybrid approach to the web design. Incorporate subpages that increase internal links and include your keywords which will enhance your content strategy.
Like any web design tool, you will get the most value from parallax scrolling if you use it in the right place at the right time. It would be an inappropriate approach to an event registration website, where the heavy graphics would interfere with the usability of the site. Parallax scrolling works best in content-driven situations, like product or patient education websites where you’re more likely to need an engagement boost.
Creative MediaWorks is a full-service graphic design and web agency. We have over 25 years of experience supporting the life sciences industry with innovative, cutting-edge web services and creative graphic design, including: KOL and speaker portals, registration websites, scientific posters, slide presentations, and meeting collateral. To learn more about our company, visit our website creativemediaworks.com. If you have a specific project in mind call (800) 737-1123 to speak to a Web Services manager today.
