Keys to Success: CMW’s Guide to Email Design

Hello! It’s CMW here again, with something we think you’ll appreciate. As you probably know, we have been working in the design/production space for life sciences for a long time. Along the way, we’ve found many processes and problem-solvers that have improved the way we do business – and the way we deliver quality, on-time and to spec. Drawing from that pool, we’ve put together a series of tip sheets with our best tricks and suggestions to better your work. Today’s advice is on email design.

We’ve found leveraging email to communicate with our clients incredibly effective at CMW, and in a digital world, we think you should too. People get a lot of emails on a daily basis — a lot. Spam, subscriptions, spamming subscriptions — and that’s before you even get to the hundred important things. You want to circumvent short attention spans and the bumpy bus rides where people are checking email on their phone. Slick, professional, and functional email design – with something valuable for the reader – is how you won’t get lost in the shuffle. It solves miscommunication, losing a reader’s interest, and — the nail in the coffin — winding up with a lapsed subscriber or in somebody’s spam folder.

Don’t let those problems weigh you down or hurt your business. From images to fonts to layout, make your email pop, and say exactly what you need to say. For email design tips that will help you optimize user experience and ensure compatibility with multiple devices and email applications, download our Email Design Tip Sheet today.