Keys to Success: CMW’s Guide to Scientific Poster Media Options


Chicago, IL – 2016 ASCO Annual Meeting – General views during Gastrointestinal (Colorectal) Cancer Poster Session at the American Society of Clinical Oncology (ASCO) Annual Meeting. (Credit: © ASCO/Zach Boyden-Holmes 2016)

Hey! It’s CMW again. We want to tell you about one of the many services we offer for our clients — and pass on this list to help you take full advantage of that service in whatever way best suits your project What are we talking about? Scientific posters.

We know how important a high-quality scientific poster is: the accuracy of specific data, effective communication of important information, a balance between stylish and educational. But what a lot of people don’t even think about is one of the most basic components of the poster: what’s it made of? There are a lot of questions coupled with that: Where will your poster be featured? What kinds of conditions and transportation will it need to withstand? What are the most important visual elements of your poster that need to pop? You’ve got answers, we’ve got options. From glare, to durability, to coloring, picking the right printing for your poster is what makes it a poster — not just a piece of wallpaper.

We know needs differ from project to project, and you need to be able to tailor that.

When printing your scientific poster there are a number of material options; download this Media List, and it will explain the high-quality media offered by Creative MediaWorks.

Keys to Success: CMW’s Guide to Email Design

Keys to Success: CMW’s Guide to Email Design

Hello! It’s CMW here again, with something we think you’ll appreciate. As you probably know, we have been working in the design/production space for life sciences for a long time. Along the way, we’ve found many processes and problem-solvers that have improved the way we do business – and the way we deliver quality, on-time and to spec. Drawing from that pool, we’ve put together a series of tip sheets with our best tricks and suggestions to better your work. Today’s advice is on email design.

We’ve found leveraging email to communicate with our clients incredibly effective at CMW, and in a digital world, we think you should too. People get a lot of emails on a daily basis — a lot. Spam, subscriptions, spamming subscriptions — and that’s before you even get to the hundred important things. You want to circumvent short attention spans and the bumpy bus rides where people are checking email on their phone. Slick, professional, and functional email design – with something valuable for the reader – is how you won’t get lost in the shuffle. It solves miscommunication, losing a reader’s interest, and — the nail in the coffin — winding up with a lapsed subscriber or in somebody’s spam folder.

Don’t let those problems weigh you down or hurt your business. From images to fonts to layout, make your email pop, and say exactly what you need to say. For email design tips that will help you optimize user experience and ensure compatibility with multiple devices and email applications, download our Email Design Tip Sheet today.

Keys to Success: CMW’s Guide to Power Proofreading

Hey! It’s CMW, and we have something we want to share with you. In our years of experience, we have endured trial and error, learning what and what not to do — and drawing from that, we have compiled a series of tip sheets with our best tricks and suggestions to improve your work. First up? Proofreading!

Misplaced commas and mistaken line breaks may seem petty, but a bad typo’s your poker tell. And proofreading isn’t just spelling and grammar either — it’s your visuals, your display, your data! The difference between 1,000 and 100,000. If a simple slip-up happens because someone didn’t double check, it can vastly misrepresent a point or purpose, and small errors like that have a domino effect. There are several problems that excellent proofreading can solve: miscommunication, disorganization, inconsistency and, of course, unprofessionalism. Proofreading is the most basic layer of professionalism, but that means it’s one of the most important. Your content can be spectacular, but unless it’s presented in a way that can be understood, it’ll hurt more than help.

Let a polished proofread product distinguish you, and make your clients, your patrons, or your colleagues know that your business means business. Proofreading requires patience, concentration and time. For helpful suggestions to improve your process, download this tip sheet.

Scientific Poster Review – Simplified

Take Your Time Back and Reduce the Back and Forth.

Congratulations, your abstract has been accepted! You are ready to translate those results into a scientific poster to captivate and inform your peers. Your complex statistical results are carefully translated into a concise format with charts, tables, and bulleted text to your relay findings and results. Your vision and efforts are transformed into a poster that will generate discussion, additional interest and allow you to disseminate the content of your study. And now the review process begins! Read More »

Create Compelling Video Abstracts

In a Cost-Effective Way!

Your scientific study is perfectly written and complete. With complex subject matter and extensive information included in the printed abstract, expand your reach and showcase it with a video. The goal – to be engaging while increasing the visibility of an author, their work, and to enhance the user’s experience. Take your study, compress the content into a short video, and make it accessible in a format that will expand your reach by putting it on a homepage, YouTube or anywhere on the web.

While the luxury of hiring a fancy video crew and shoot on location would be marvelous, it isn’t necessary to break the bank to create a fascinating product that hits home and effectively gets your message across. Read More »

Is Your Speakers Bureau Management Software Outdated?

5 signs it’s time to make a change

The introduction of online platforms into speaker program management has enabled medical communication agencies and life science professionals to keep up with the increasing regulations of pharmaceutical speakers bureaus while providing more efficient service to their customers. But if you find yourself working with speakers bureau management software that is poorly  designed, difficult to use, or requires additional platforms or programs to compensate for workflow inefficiencies, it may be time for an upgrade. Still not sure? Here are 5 clear signs it’s time for an upgrade. Read More »

Video Abstracts

Bring your abstract to life!

As life science associations and journal publications seek to increase their digital channels, we wanted to take a look at the value of video as a medium for abstracts. Are video abstracts helpful? Or are they just another way of using technology for technology’s sake?

Read More »

Custom Speaker Bureau Management Software

Using a requirements document to maintain compliance

Speaker bureau management software helps streamline program management for agencies who manage life science speaker bureaus. It serves as one centralized repository for administrators, sales reps and speakers. And they can access it any time for real-time data and status information. A platform that tracks aggregate spend, budget allocations, speaker honoraria limits, and speaker contact information helps everyone stay within compliance.

Read More »

How to Create an Effective Wayfinding Strategy

Innovations in Directional Signage

Directional Signage

A good wayfinding strategy sets the pace of your entire event. You didn’t think directional signage was that important, did you? A thoughtfully designed wayfinding strategy attracts attention and generates excitement, helping attendees make a critical mind shift from an exhausting day of travel or congress networking to being 100% focused on your program or event. Read More »

Online Event Registration

Using a pre-existing framework to streamline the process

Online Event Registration

Online event registration enables meeting planners to easily track attendance, streamline communication with attendees, and run detailed reports. Developing a custom platform enables you to offer your clients a proprietary online event registration solution that meets the strict regulatory requirements of the life science industry while accommodating the individualized needs of each client. If the idea of building an event registration website from the ground up seems out of intimidating, there are ways to streamline the process. Read More »

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