eBooks

Fast Turnaround for Launch-critical Content

eBook

An eBook probably isn’t the first thing that comes to mind when you think about product promotion or sales detailing. But for launch-critical items like product monographs, annotated PIs or key studies, an eBook can be a fast, easy way to deliver digital assets to sales reps, speakers and KOLs that they can use while messaging and promotional materials are still working their way through the system.
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2016 Website Development Trends

Functionality Meets Design

website development

For the past few years, website development has been focused on functionality and compatibility to accommodate the ever-growing number of mobile devices flooding the market. But now that mobile has leveled out, website development has shifted focus from functionality to user experience.
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Using ePosters to Increase Your Reach

Why You Should Consider Submitting an Eposter to the Virtual Poster Hall at Your Next Congress

ePostersAn increasing number of life science associations are using eposters for digital scientific poster sessions. Eposter platforms increase the value of congresses for attendees, scientific poster presenters and the associations themselves.

There are countless eposter platforms on the market and associations are using them in different ways. Some associations are designating an onsite area at their congress for presenters to display their eposters on monitors. Other associations are using web-based platforms to archive the eposters in an online library that’s accessible to congress attendees and other key opinion leaders for up to one year or more.

Key features can include pan, zoom, keyword search, video or audio. Some eposter platforms are more robust with interactive features that enable presenters to engage with online visitors via email or chat. This affords presenters time and focus they may not have had during the live scientific poster sessions. So they can more effectively engage their audience and solicit feedback.

In most cases, submitting an eposter is as easy as converting the design files to a single-page, high-resolution PDF. When video and audio are offered, PowerPoint files are usually required. Be sure to get specifications from the association that is holding the congress prior to doing any design work. When dealing with strict congress deadlines and tight turnaround times you don’t want any surprises!

When contacting the association to confirm their eposter specifications, you (or your creative vendor) should ask the following questions:

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Setting Up Design Files for Large Format Printing

Tips to Avoid Blurry Images or Artwork

Large Format PrinterHas your large format printer ever told you your images needed to be 300 DPI or they would be pixelated? Here’s what that means and a few other key items to consider when submitting design files to your large format printer.

Designing to Scale

To reduce errors and simplify the printing process, it is best to set your file up at full size. But all graphic design programs have size limits. InDesign’s maximum dimensions are 216 inches (18 feet); Illustrator’s are 227.5 inches (19 feet) and PowerPoint’s are 56 inches (4.5 feet). If your final output size is larger than the maximum dimensions of your design program, you will need to design your file at a percentage of the final print size -either 25%, 50% or 75%. The percentage you use depends on the final size. Your printer will scale the file proportionately larger to meet the final print size. Communicate your scale and print size with your printer to avoid any oversight. Here’s how to make sure that scale does not affect the clarity of your images.

Images

There are two types of images – raster and vector. Raster images are made up of pixels. These are tiny squares that you can see if you zoom in close enough. Pixelation is the term used to describe the blurriness of a raster image when it is viewed at too high a magnification. Some raster file formats include: JPG, GIF and TIFF. Raster images are not ideal for large format print pieces, especially if you are designing at a percentage of the final print piece. Because of the pixels, raster images can blur – depending on the resolution – when scaled up.

Vector images, such as EPS and AI are the preferred image for large format printing. Vector images use mathematical calculations that form lines and shapes from one point to another. Vector images don’t pixelate because the equation recalculates to accommodate zoom. So vector images are unlimited in their scalability.

Resolution

Another criterion your large format printer may specify is your image resolution. Dots per Inch (DPI) are the number of individual dots that can be placed in a line within the span of 1 inch. Pixels per Inch (PPI) is the same measurement but is used in reference to raster images. It is recommended that all images be 300 DPI at the final size of the piece. While 150 DPI can work for some large format pieces, 300 DPI is the recommended image size. This doesn’t mean you can not include images that are lower DPI. Just be sure to let your printer know so they can make recommendations to optimize print quality.

Check back in a few weeks for important information about bleed, trim size and color builds for large format printing.

Creative MediaWorks offers custom web development, graphic design and print solutions to the Life Science industry and their agencies with a focus on quality, deadline and accuracy.  We achieve our quality standards through defined workflow processes, direct access to on-staff project talent and proofreading and quality assurance expertise, backed by an uncompromising commitment to the most responsive customer service in the business. For more information, visit our website www.CreativeMediaWorks.com.

PowerPoint vs. InDesign for Scientific Poster Layout

Scientific Poster Layout: InDesign or PowerPoint?We understand the lure of using PowerPoint for scientific poster layout. When it comes to content development, PowerPoint is versatile and easy to use. But PowerPoint slides are meant to be projected on screen, not printed on a piece of fabric or laminated paper. To get the best results when laying out your scientific posters, here are a few reasons why you’re better off using a layout program like InDesign.

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How to Communicate With Your Web Development Agency

Simple Steps to Work Better Together

checkinPoor communication can be the downfall of any project. And yet, while most clients spend a painstaking amount of time negotiating deadlines and budgets, they neglect to establish communication standards with their web development agencies before beginning a project. Are you setting clear expectations with your agency partners? Read More »

Whitespace in Web Design

Creating a Better User Experience

Whitespace in web designIn web design, whitespace refers to the empty space around text, columns and images. This standard web design technique adds composition to web pages.

When we design websites for our clients, we rely heavily on whitespace for clean, uncluttered designs. Especially when developing complex event registration websites or Speaker/KOL portals where user experience has a huge influence on the outcome of the site.
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How to Select a Large Format Printing Media for Your Scientific Poster

Large format mediaThere are a number of large format printing medias for scientific posters. Your selection depends on more than your budget. Some other factors to consider include: Read More »

Logo Design Tips for Life Science Event Branding

Custom event collateral branding your attendees will never forget

Thinking about unique custom logo design for your next life science event?

Creative-Stylish-Logo-2Custom event branding reinforces messaging at every event touch point from the evite to the evaluation form. A custom logo design and unified templates for slide presentations, signage and event collateral increase memorability and message recall.

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Event Check-in Software Implementation

Better Training Equals Better Adoption

checkinIf your company isn’t using a digital solution for event check-in, you are missing out on shorter registration lines and streamlined event registration.

Event check-in solutions make it easier to maintain compliance with clients’ regulatory requirements and capture information more efficiently for accurate Sunshine Act reporting.

But convincing your program managers to change how they work can be a challenge. It can take years for an event management professional to perfect a process that works for them.

Adding a new program or platform to the mix means changing that process. Here are 3 core principles of change management that can help ease the transition.

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