Keys to Success: CMW’s Quick Guide to Meeting Theme Design
Hi! CMW here again. We have another bit of wisdom we want to share with you. As you probably know, we have been working in the design/production space for life sciences for a long time, and it goes without saying that throughout that time we have seen our fair share of logos. In fact, everyone has – we take for granted just how many we see every single day, on our products, on storefronts, in emails, on social media. That’s why today’s sheet is a questionnaire to consider when building a meeting theme logo.
Every logo is different for a hundred different reasons: coloring, symbolism, text, dimensions. Logos appeal to different demographics; they’re displayed in different places; they exist along a spectrum of aesthetics and moods. And a meeting theme logo is for an even more specific audience, for a particular purpose. While a graphic designer and their expertise will handle the technicalities, you need to be able to communicate just what you’re looking for to them, and all of the considerations can be difficult to keep track of. You can run into missed details, miscommunication, and costly do-overs. Asking all the right questions solves these problems, saving you time and money.
Create something striking, memorable, and, most importantly –representative of you as a company and a brand. If you’re developing a meeting theme logo, download this Meeting Theme Logo Questionnaire that you should review with your graphic designer.