Keys to Success: Beta Testing that New Website of Yours!

Hey there! It’s CMW again. A lot’s changed since CMW started back in 1989 – we found our industry niche in life sciences, for instance. But the most significant development wasn’t in our own company – but in the world: the Internet, of course. Adapting to the new frontier, we learned how to optimize our clients’ online experience, as well as offer them our own web design service to optimize their clients’! Because this area is so important to us, and is essential to everybody today, we offer you our best tips to keep in mind when website beta testing.

One of the best tests of your customer service quality is the “blind shopping” simulation; a third party stands in for a potential client and you watch how efficiently they’re able find what they need to find on your site, to make sure they’re not jumping through hoops to get answers, or giving up before they do. This is basically the same logic as a website beta test, only this beta test goes deeper. Every functionality of your website needs to be checked and double-checked; its web browser compatibility needs to be seamless. At a base level of design and coding, your site needs to be airtight. Beta testing can avert a lot of risks: audience confusion, company misrepresentation, and even security failure. You can solve these problems before they become problems.

In a brave new world, make sure your online presence is up to the task, any task. Use this Website Beta Testing Checklist to cover all your bases – from assembling the right review team to avoiding dangerous security breaches.